Monday, January 19, 2015
A proof of a concept
Day 1460 - we post products and articles on Facebook almost since we opened the store. It's a good way to advertise and reach a well targeted group of people if you understand the media. But what almost everyone tells you is that it's a social media, not a commercial one. Still it's a good way to bring awareness to our store. And best of all - it's free. It just takes time and diligence. My partner took it upon himself to work that media, and he does it in an admirable way. Never giving up even if no one responds time after time. And than he got a breakthrough. On the weekend he published something that drew several enthusiastic reactions and one of our clients right there on FB asked him to keep it for her and said she'll come today to pick it up. The truth is, I was sceptic and thought she won't come, but she did and bought that necklace. So today we got our first Facebook sale and I am so very happy about that. We sure got clients from there but it's our first sale right there. As they always say, if we'll be diligent and patient things will happen. I am especially happy that my partner finally was able to rip the fruits of his toil.
I am thankful for this very special sale today, not our biggest but one of the most important ones. I am thankful for a very good day after two very slow weeks.
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